How To Get Customers To Spend More
Upselling is encouraging customers to spend more in your store and it involves various strategies aimed at enhancing the shopping experience, showcasing value, and encouraging additional purchases. Here are some good methods:
- Upselling and Cross-selling: Also called suggestion selling. Train your staff to suggest complementary products or upgrades that complement the customer’s purchase. For example, if someone buys a camera, recommend a memory card or a camera bag. You can set up your point-of-sale system to prompt the checkout staff to recommend so-called “tag-along” items to customers. These could be either products or services. For instance, if you sell some art supplies, a good point-of-sale system can automatically print an ad for art classes on the sales slip.
- Create Bundles or Packages: Offer products in bundles or packages at a slightly reduced price compared to buying items individually. This encourages customers to buy more items at once. The point-of-sale system can set up price break points for volume purchases or implement a “buy X get and Y free” sale.
- Loyalty Programs: Implement loyalty programs that reward customers for making repeat purchases. Points systems, discounts, or exclusive offers can get customers to spend more to accumulate benefits. The point-of-sale system can keep track of customers’ reward points and alert the sales counter staff when they have accumulated enough points for a reward.
- Offer Discounts or Coupons for Future Purchases: Provide coupons or discounts for the next purchase based on the amount spent in the current transaction. For instance, “Spend $50 today, get $10 off your next purchase.”
- Enhance In-Store Experience: Make your store warm, welcoming and enjoyable. Play relaxing music, offer a water cooler, a comfortable place to sit, and ensure friendly customer service. Do your best to retain staff that can deliver friendly service with a smile day after day no matter what challenges customers throw at them.
- Limited-time Offers or Flash Sales: Create a sense of urgency by promoting limited-time offers or flash sales. Highlighting scarcity or a deadline can prompt customers to make quicker buying decisions. Your point-of-sale system can implement and discontinue date-limited sale pricing automatically.
- Personalized Recommendations: Use customer data and technology to offer personalized recommendations. Online platforms or in-store kiosks can suggest products based on past purchases or browsing history.
- Add-on Services: Offer additional services related to your products. For example, if you sell electronics, provide installation or extended warranty services for a fee.
- Visual Merchandising: Display products creatively, using creative signage, and placing high-margin or impulse items strategically to encourage impulse purchases.
- Create a VIP Program: Offer exclusive benefits or early access to new products for a select group of loyal customers to incentivize higher spending.
- Customer Relations Management: Use your point of sale system to track customers. Use their purchase histories to send promotional offers on item categories that interest them.
Remember, providing value, friendly service, and a pleasant shopping experience are key elements in getting customers to spend more. Understanding your target clientele and their needs is vital in any successful strategy to increase sales in your store.